The growth of the visual medium (from traditional television to online short format content to mobile TV content) has changed the way it is created and especially how it is consumed. There is a constant need for new and exciting content, and as a result, a requirement of dynamic creators and scriptwriters.
Indiantelevision.com's The Content Hub is a get together of writers, creators, producers, artistes and broadcast executives to discuss, understand, educate and engage those involved in the content creation process – both for TV and digital. The idea is to spark off changes in the thought and creation processes in the content pipeline in order to come up with best practices and also initiate paradigm shifts in programming in India.
This initiative is aimed at established professionals, newbies and anyone who is keen on taking the plunge into the fascinating world of writing, producing and creating for television and the digital space.
Is it time that the content ecosystem relooks at what it is serving to Indian viewers?
The jury is out.
There's a new metering system in BARC, which has resulted in library channels emerging tops while the primary high investment GECs lag.
The proliferation of digital platforms could bring about a change in the content tastes of viewers as they make choices about what they want to consume.
Questions that beg answers include: fresh or archival content? Hindi sagas or English? Digital or traditional? Indigenous or acquisition? What will work and what will not?
The second edition of indiantelevision.com's The Content Hub aims to ignite thoughts and let flow discussions on the way forward when it comes to content creation and consumption.
The Westin Mumbai Garden City,
International Business Park,
Oberoi Garden City, Goregaon - East,
Mumbai - 400063, Maharashtra, India
Tel: +91 22 6147 0000