The demand for volume is leading to the creation of mostly average to mediocre content Net result: the failure rate has risen drastically at the cinema box office, on OTT, and television shows have seen a drastic drop in viewership despite it being the most watched medium. YouTube, reels, short format video – the fragmentation has happened at levels like never before. What does it mean for the “organized” sector of production, distribution? As well what opportunities does it provide for disruptors?

There's a need for a mindset reboot. Whether you are making a film, TV show, OTT show, digital content – you have to bear in mind that you are not making for a single screen. You have various options to make money and you have to plan and create for those right from the get-go. There are various outlets you can feed various formats of your content. Is the industry riding this bus?

Free to air television is indeed a competitor to pay TV. What is free to air doing right? What is pay TV doing right? What can the two learn from each other to ensure that they counter the OTT binging threat?

The sameness of content across platforms is meaning that viewers are being picky and choosey about the content they want

Is there a formula that makes movies successful at the box office? They need not be block busters. They should make money. What are some of the best practices. A talk with some of those who got it right?

Language is no longer a barrier for regional content. This panel will explore how subtitling, dubbing, and innovative storytelling are allowing regional shows and films to break into global markets. A look at how regional Indian content (in languages like Tamil, Telugu, Marathi, etc.) is gaining a global audience, exploring both opportunities and challenges in international distribution.

Almost every production house is looking for white knights to fund their operations as old business models are not working. Karan Johar found his in Adar Poonawala. Very few media and entertainment companies are doing well on the stock market. What are the reasons? If the stock market is not an option for funds where can content creation go for funds? Venture capital funds? Private equity? Can the content creation ecosystem gain the respect of the financial folks enough to consider them lending or investment worthy? How can the government help as entertainment helps promote culture and the economy?

Short-form shows with limited episodes are gaining popularity for their concise, high-quality storytelling. The new players like of Pocket Films, Reelies etc etc are booming. This panel will explore why modern audiences prefer quick, engaging content with faster pacing and tighter narratives, and how this format is reshaping both Indian and global television. This session will also focus on the creative process and business behind producing limited series that captivate audiences, exploring why shorter formats are becoming so popular with viewers

A discussion on how content creators navigate the tension between creative expression and the pressure for commercial success, particularly in the age of consolidated platforms and data-driven content.

How AI is Shaping Narrative Structures; will it catch on AI content creators? AI technology is being utilized to write stories, help writers, and even come up with dialogue. This session will discuss how AI is influencing the narrative form of movies, television shows and online content, as well as collaboration between AI and human imagination to tell engaging stories.

This panel could explore the transformative shift in the Indian entertainment industry, focusing on the evolution of storytelling from traditional cinema to digital platforms.