The spirit of the 1920s was marked by a general feeling of prosperity, novelty associated with modernity and a break with tradition post-the First World War. A hundred years later, the world is undergoing a fierce transformation courtesy the pandemic, streaming services, new content forms and formats and changing work and entertainment consumption habits.
The excitement and expectation is palpable amongst those in content creation and distribution - TV, film, streaming, short format, audio series, games, metaverses and what have you – to serve those emerging needs. Will the 2020s see a further revolution and exploitation of the opportunities the decade offers? Or will there be a cooling off? Hear from India’s content czars and czarinas, on their learning’s in the first two years of the decade? What are the problem areas and pain points that continue to dog them? What are the solutions? India is at an interesting and exciting point in the content space where the next Emmy or Oscar will be awarded to the creator of an Indian film or series. Will Indian content follow the trajectory of the Korean Wave? And how? Will the 2020s prove to be India's roaring twenties?
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"A successful PR strategy is no longerjust about a newspaper article or a TV interview. Consumer media consumption has changed a lot and has moved form a broadcast model to a social model. The value and distribution of media has also changed and at the heart of it lies the power of content. PR now includes digital media, visual communication, influencer marketing, content creation, short form videos, storytelling, even the metaverse. Content in all its forms is the key to effectively communicate a brand's message to their target audience and stakeholders." Shubhreet Kaur | Director, Creative Services | Innovation + Creative, Hill+Knowlton Strategies India |
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What's happening in the world of Indian broadcast television? Are day time telenovelas as prime time shows still the staple? Has the pace of storytelling changed? Does this need to change? With what? Are seasons and limited episodes here to stay? Where are the new writers and producers coming from? How can we drive further innovation in storytelling on television?
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