Ajit Andhare helms Viacom18 Studios, one of India's premier full-service film studios,
widely regarded for its brand of new age Indian cinema. He is a senior leader in
Indian Media & Entertainment with 25 years of experience across consumer & media sectors
building factories, brands, companies, TV series & films. Ajit has led Viacom18 Studios to become a
force to reckon with in the Indian film ecosystem with unparalleled commercial & critical success
winning 6 Best film National awards over the last 7 years.
His current role spans film development, greenlighting, production, marketing, distribution and
syndication of all Viacom18 Studios films worldwide as well as marketing & distribution of all
Paramount Pictures Hollywood films in the Indian Subcontinent. In addition to the film portfolio, Ajit
launched Tipping Point - a young digital content brand that creates cutting-edge digital content.
Under Tipping Point, Ajit has led the creation of multiple high-rated web series such as 'Jamtara -
Sabka Number Aayega', 'Taj Mahal 1989' and 'She', amongst others. A result-oriented business
leader, Ajit has pioneered many industry firsts ranging from bringing India's first Imax 3D Hindi
blockbuster Padmaavat to making an unusual film like Andhadhun, a box office success in India &
China.
As Chief Operating Officer, his vision for the studio is founded on the belief that script & budget are
the Queen & Kingpin of every film. This ethos honed over 13 years of experience in content
development & production in Media as well as his insights in consumer behaviour & brands with 12
years at Unilever, have yielded some of the most enduring TV franchises & iconic films.
Under his leadership, the studio broke new grounds first with the biopic 'Bhaag Milkha Bhaag' in
2013, 'Queen' & 'Mary Kom' in 2014, followed by 'Drishyam' & 'Maanjhi' in 2015. Female-
protagonist led films like 'Queen' & 'Mary Kom' besides succeeding at box office, won prestigious
National awards, making it three National awards in a row for the studio. These films set industry
trend for heroine led films, biopics & a new breed of content led modern Indian cinema. With
blockbusters 'Toilet- Ek Prem Katha' in 2017, 'Padmaavat' in 2018, widely feted releases like
'Andhadhun' and 'Manto' selected for 'Uncertain Regard' at Cannes, he has steered the Studio to
unparalleled highs of commercial & critical success.
Ajit has created a body of work for the studio that is diverse in genres, scale & ideas ranging from
socially relevant 'Toilet Ek Prem Katha' to one of its kind thrillers like 'Drishyam' & 'Andhadhun'. He
is currently developing inspiring Biopics like Kalpana Chawla' & 'Mithali Raj' and a first of its kind
Hollywood remake of cult classic Forrest Gump as 'Laal Singh Chaddha' with Aamir Khan.
He has successfully collaborated with India's leading creative talent & marquee directors such as
Sanjay Leela Bhansali, Vishal Bharadwaj, Sriram Raghavan, Rakeysh Omprakash Mehra, Ketan Mehta
as well as new directors like Omang Kumar, Sri Narayan Singh & Robbie Garewal.
His mandate was expanded to include development of all regional films and digital series for Voot &
Jio platforms under the new digital content brand Tipping point. This has resulted in landmark
Marathi films like 'Kashinath Ghanekar', 'Bhai' & 'Thackrey' with Viacom18 creating a new standing
in Marathi cinema in past 18 months & making forays in South Indian Cinema with 'Devdas', 'Balan
Vakeel and 'Manmadhudu 2'.
Before assuming his present role, Ajit founded a television production start-up, Colosceum Media
Pvt. Ltd. raising venture capital from Raghav Bahl's Capital18. He developed a primetime Game
show, Wheel Smart Srimati aired on National Network as the start-up's first break. Scaling up rapidly
Colosceum produced several franchise television properties such as MTV Roadies, MTV Splitsvilla
(Reality), Jai Shri Krishna (Scripted) for Colors and Master Chef India (Reality) series for Star Network.
He also developed a yet to be commissioned scripted series 'God Parayee' a surrogacy-based drama
set in a contemporary Royal family in Rajasthan with writer Vipul Mayank. Having built Colosceum
Media into a successful multi-genre production company he sold his stake & exited the venture in
2013 to pursue his passion for Cinema taking charge of Viacom18 Studios, then known as Viacom18
Motion pictures.
Ajit's entrepreneurial journey forms part of a published book - The Start-Up Diaries featuring his
story & Colosceum alongside those of Red Bus, Pay TM, One 97 & their founders. The book covers
personal life journeys of these professionals-turned-first generation entrepreneurs who created
enduring businesses from scratch. His entrepreneurial journey was also featured on the cover page
of Outlook money in January 2011.
Before Ajit took to entrepreneurship, he was among Unilever Plc.'s distinguished marketers in India
and the Asia Pacific region. Through his Unilever career, besides business accomplishments, he was
known for his conviction & creativity to develop ideas into successful & award-winning marketing
campaigns. He ploughed back these qualities as the founder of Colosceum and in his current role as
Studio Head.
Prior to moving into marketing and general management Ajit started off in the Engineering function
at Hindustan Lever and led several Engineering projects, setting up green field factories and
developed innovative engineering solutions like Shift bin system for the division.
Ajit is a Bachelor of Technology (B.Tech) from National Institute of Technology Rourkela and holds an
MBA in Marketing & Technology from the prestigious Indian School of Business-Hyderabad. He
wrote & directed plays in College, pursued product design on the side developing automatic chapati
maker and a beverage dispenser. A mythology & history buff, trained Tabla player and a music
aficionado who loves to fiddle his piano playing unplugged Bollywood numbers from the sixties, he
pens poems occasionally. He is a recreational runner with 15 half marathons & a full marathon
under his belt.
From a practicing Engineer who dreamt of inventing a roti maker to a marketer, general manager,
entrepreneur, show developer and now leading a film studio making path breaking films, his unusual
journey makes for an interesting tale.