The third edition of The ContentHub is being put together by Indiantelevision.com to create a platform for the vibrant creators of content on digital, television, and short form content.
The explosion in content outlets has led to a surge in demand for content and various models are being resorted to for creation of content. A new breed of producers is optioning international formats, co-producing internationally, investing in pilots, asking for full rights to their content to partial rights to sharing of rights. And the content outlets are listening and signing deals.
Another breed of deep pocketed producer has emerged which is functioning as a studio and commissioning other producers to create content which it is then aggregating and licensing to content platforms. Other producers are investing in smaller studios and forging partnerships for growth. Even large production houses are attracting investments from larger companies and ceding control. Foreign format companies have set up shop here; international producers have ceded majority control to Indian partners.
Clearly, the demand for content is creating opportunities and the production sector has never been as buzzing with activity as it is currently.
The production community has been getting a shot in the arm with an Indian content base being created. At least 12-14 Indian originated shows are produced each week creating a healthy assemblyline of production. What has this meant for owners and management of these studios? And for the employees? Are costs also going as much as budgets? Or are budgets lagging behind? What lies in store for them in the future? Outsourcing more? More International bases? More co- productions? Acquisition? Or more and more IP which is targeting the world? What is needed to take them to global scale?
India's ficitional brigade is seeing much better times with higher budgets being dished out. The producers have evolved from being simple mom and pop organisations to companies. The opportunities continue to flow. What have they achieved so far and how far can they reach? Can they start owning more and more IPs and forge their own future? Can they form a community like PACT? A conversation wih the finest in the industry.
A look at the best in class from the world of digital and what it took them to get there.
The new era of filmmaking is being ushered in by young directors, writers, and producers who have a voice of their own. In the Hindi film segment of The Content Hub, we get into the minds of producers/studios who have mastered the art of delivering the rare double - a critical favourite and a box-office hit.
Can the UK and Indian production sector work closer together? How? What are the dos and don'ts?
