The content business is on a roll But it is also in a tizzy. The past year has broken the back of many a potential blockbuster with a stellar cast and helmer in the cinema halls. TV too has not had any major breakout soaps or series, with new formulaic productions not generating enough eyeballs.
Fatigue seems to be setting in for the second and third seasons of earlier franchises on OTT as audiences are not really buying everything that?s dished out at them. Clearly, story formulas are not working. Films, TV shows and OTT series which are telling stories are becoming sleeper hits.
So what do platform owners like broadcasters and OTT do to continue to be sticky for viewers?
Anil NM Wanvari - Founder, CEO & Editor-in-Chief, Indian Television.com Group
Gaurav Banerjee, Head-Content, Disney+ Hotstar & HSM Entertainment Network, Disney Star
Anil NM Wanvari, Founder, CEO & Editor-in-Chief, Indian Television.com Group
When it comes to content creation, it all boils down to storytelling. People are not just consuming content passively, but are actively trying to understand what they want and don’t want to see. Content is still King, but Context is the Kingdom. Content creation is a living, breathing process as you write, film, design, or produce.
As content production scaled to an all-time high (1,600+ movies, 3,000+ hours of premium OTT content and 1.5 lakh+ hours of TV content were created in 2022 in India) one can claim with confidence that content is king, and is the heartbeat of the M&E sector. However, with billions of short videos being uploaded daily, content is no longer what it used to be, and the future will be very different for content production and distribution? Delve into the future of content – both from a demand and supply side – with a panel comprising producers, platforms and aggregators.
Asit Kumarr Modi, Founder & Managing Director, Neela Films Productions
Anil NM Wanvari ,Founder, CEO & Editor-in-Chief, Indian Television.com Group
Brand storytelling is an increasingly popular approach to marketing that taps into the foundational human need to connect with others through story. It’s a method that centers your customer as the main character in the narrative, not your brand or your product. Those connections build brand awareness, keep attention on your marketing channels, and establish trust.
Writers, directors & Producers are creating stories like never before, Content has really evolved over the last few years with consumer, Language Personalization, Influencer marketing, extension of social media for targeted content dissemination & other key tools being the order of the day. How will this take off from here?
As one of the largest cinema hubs in the world, the Indian film industry is renowned for its glitz, vibrancy, and drama.
Girish Dwibhashyam, COO, DocuBay
Kalpana Ravi, Associate Editor, Indian Television.com Group
Aamir Mulani, Founder & CEO, Playbox TV
Kalpana Ravi, Associate Editor, Indian Television.com Group
Gen Zs are blurring the lines between consumers, creators, and curators. The way listeners trust and respond to them creates an especially intimate bond. Meanwhile, both generations are serious about amplifying underrepresented viewpoints and vibes.
Raj Nayak
Founder & Managing Director
Naman Ramachandran
Film Trade Journalist- International
Hansal Mehta
Film Director, Writer & Producer
Aradhana Bhola
Managing Director
Abhimanyu Singh
Founder & CEO
Shobha Sant
Head - Content Alliances
Aashish Singh
Producer
Shariq Patel
Chief Business Officer
Srishti Behl Arya
CEO
Devang Sampat
CEO
Neeraj Vyas
Business Head
Gaurav Banerjee
Head-Content, Disney+ Hotstar & HSM Entertainment Network
Ashish Pherwani
Partner, Media & Entertainment Advisory services
Aakash Kaushik
Writer
Tejkarran Singh Bajaj
Head - Originals
Deepa Krishnan
Director - Marketing, Category, Loyalty & Digital
Deepak Saluja
Head of Marketing
Nitin Burman
Vice President & Head- Non-Subscription Revenue
Hansal Mehta
Film Director, Writer & Producer
Anil NM Wanvari
Founder, CEO & Editor-in-Chief
Aradhana Bhola
Managing Director
Abhimanyu Singh
Founder & CEO
Shobha Sant
Head - Content Alliances
Aashish Singh
Producer
Shariq Patel
Chief Business Officer
Srishti Behl Arya
CEO
Devang Sampat
CEO
Neeraj Vyas
Business Head
Mukesh Chhabra
CSA
Indian Film Casting Director, Director & Acting Coach
Karthik Nagarajan
CEO
Jitin Gulati
Actor
Asit Kumarr Modi
Founder and Managing Director
Naman Ramachandran
Film Trade Journalist- International
Vivek Krishnani
CEO, Film Division
Girish Dwibhashyam
COO
Karuna Badwal
Producer, Red Chillies Entertainments Pvt. Ltd. &
Business Manager, Shah Rukh Khan
Piyush Jha
Filmmaker & Author
Sunder Aaron
Co-founder and Managing Partner
Santosh Kher
Founder
Vaibhav Modi
Founder-Director
Mrinalini Jain
Executive Vice President- Business & Content
Mayank Shekhar
Film Critic, Journalist and Author
Lawrence P. S
Vice President - Growth & Strategy - India
Ajit Thakur
Co-Founder and Director on the board
Vidyuth Bhandary
Studio Head
Kartik Krishnan
Writer, Actor, Creative Director - Pocket Aces
Head of Development
Ajit Andhare
COO
Sunir Kheterpal
Indian Film Producer
Amar Butala
Producer
Mautik Tolia
Managing Director
Barun Das
MD & CEO
Samyukta Ganesh Iyer
Vice President & Head of Marketing
Saurabh Varma
Film Director & CCO
Ashima Avasthi Chaudhuri
Head-Content
Aamir Mulani
Founder & CEO
Priya Jhavar
Senior Creative Director
Saumya Tandon
Actress, TV Presenter & Influencer